Case Studies

Uber Case Study

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Uber creates a dynamic employee experience with Productiv Challenges Static View of SaaS Portfolio Uber's CIO Shobz Ahluwalia outlined the need to be able to see the 1,000+ SaaS apps in one holistic view. They couldn't just look at their approved apps, but needed to dig deeper and see what was actually being used. Especially with the size and rapid growth of Uber. Old methods of doing spreadsheets and going system by system was not scalable or reliable. They needed to better understand what was working, what was a security risk, and what was new that might not be on their radar. Difficult to Adapt to Changing SaaS Portfolio Uber wanted to be able to support new apps and tools more seamlessly. "The pace of technology has changed drastically and in the last 10 years, and IT cannot wait 2 years to implement something anymore," said Shobz Ahluwalia. Multiple departments wanted to try new tools, and the challenge centered on how IT could manage all of the new tools and not stand in the way as gatekeepers. At the same time, IT needed to be confident around three core criteria: 1) What is reliable? 2) What is scalable? 3) What is security proof? Limited Visibility of Actual Usage and Value Finally, IT wanted one more level of detail that simply app log-ins. Shobz outlined the importance of going down 1-2 levels, and understanding what features are being used - "I might want to push the features that are not be- ing used, or renegotiate the contract." Understanding if someone logged in yesterday may not be valuable enough for vendor discussions, for training, and for tool selection. CASE STUDY Founded in 2009, Uber may be best known for pioneering the ride-hailing business, but the company has expanded into food delivery, freight transportation, and even scooter rentals. Uber's scale is massive, with over 600 offices globally and over 35,000 people. The IT platform to support this large enterprise is even bigger - the company has over 1,000 SaaS applications. Uber needed IT to be both fast and agile since the company was onboarding more than 1,000 people per month. Uber needed to keep pace with the rapid speed of employee growth, new apps, and security concerns. Simply put, they needed to be able to manage their software portfolio in a much more systematic and dynamic way. Company: Uber Employees: >35,000 Location: San Francisco, CA SaaS Applications: 1000+ Key SaaS Applications: Salesforce, Zoom, Slack Webinar: Watch Now > Productiv's feature-level visibility into SaaS application engagement gives us a complete picture of how employees use applications to do their jobs, enabling our team to focus adoption efforts on the applications that drive maximum value. " Shobz Ahluwalia, CIO

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